2025 key figures: all records broken
Official statistics published on May 12, 2026 confirm the historical success of the Moroccan tourism sector in 2025: (1) **18.2 million tourists** (vs 15.9 million in 2024, +14%). The previous record was 13.5 million in 2019. (2) **145 billion MAD in foreign currency revenue** (vs 122.8 billion in 2024, +18%). Revenue per tourist: 7,970 MAD (+4%). (3) **78.6 million hotel overnight stays** (+12.5% vs 2024). (4) **National average hotel occupancy rate 68%** (vs 62% in 2024).
Top 10 source markets: France, Spain, MRE in lead
2025 ranking of source markets (by number of tourists): (1) **MRE — 4.2 million** (23% of total). (2) **France — 4.8 million** (26%). Number 1 market excluding MRE. (3) **Spain — 3.1 million** (17%). (4) **United Kingdom — 920,000** (5.1%). (5) **Germany — 720,000** (4%). (6) **Belgium — 580,000** (3.2%). (7) **Netherlands — 460,000** (2.5%). (8) **Italy — 410,000** (2.3%). (9) **USA — 350,000** (1.9%). (10) **Gulf countries** — 280,000 (1.5%).
Tourism economy: 8% of GDP, 750,000 direct jobs
The tourism sector weighs in 2025 about 8% of Moroccan GDP (~120 billion MAD added value), up 0.8 points vs 2024. Direct jobs: 750,000 (hotel, restaurant, agencies, tourism transport, guides), i.e. 7.1% of total employment. Indirect jobs: estimated 1.1 million additional. Foreign currency revenue: 145 billion MAD = main currency source for Morocco (2nd after MRE transfers).
2030 World Cup preparation: 30 million tourists targeted
Morocco is actively preparing for the 2030 World Cup (co-organization with Spain and Portugal) which should trigger a new era for Moroccan tourism. Official Vision 2030 targets: (1) **30 million tourists/year by 2030** (vs 18.2 today, +65% in 5 years). (2) **220 billion MAD in foreign currency revenue**. (3) **1.2 million direct jobs**. (4) **Doubling hotel capacity** — going from 285,000 current beds to 480,000 beds in 2030.
Article based on official public data + wafir.ma expert sources. All cited statistics are verifiable with the mentioned organizations.
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