CMI 2025-2026 key figures: strong digital growth
Official 2025 statistics published by CMI on May 14, 2026 confirm a clear acceleration: 21.3 million bank cards in circulation as of December 31, 2025 (+9.2% vs 2024), driven by a record issuance of 2.1 million new cards over the year. Distribution by type: debit cards 78% (16.6M), prepaid cards 14% (3M), credit cards 8% (1.7M). The prepaid card segment (CashPlus Visa, Maroc Card, Naps, etc.) is the fastest-growing (+24% over 1 year), driven by payment digitalization for the unbanked and 18-25 year-olds.
Top 5 issuing banks: Attijariwafa leads
2025 ranking of card-issuing banks in Morocco (market share by number of active cards): (1) Attijariwafa Bank — 5.8M cards (27.2%), driven by its retail subsidiary L'BANKALIK with 4.1M free prepaid cards. (2) Banque Populaire — 4.2M cards (19.7%), dense branch network + MRE/diaspora clientele. (3) BMCE Bank of Africa — 3.1M cards (14.6%). (4) CIH Bank — 2.4M cards (11.3%). (5) Société Générale Maroc — 1.8M cards (8.5%).
E-commerce 18 billion MAD: sustained explosion
Moroccan e-commerce crosses in 2025 the symbolic threshold of 18 billion MAD in card payments (vs 13.4 billion in 2024, +34%). Distribution by sector reveals diversification: Transport and travel 4.2 billion MAD (24%), Fashion and beauty 3.8 billion (21%), Food and delivery 2.9 billion (16%), Electronics 2.1 billion (12%), Services and utilities 2.0 billion (11%), Education and pro services 1.5 billion (8%), Others 1.5 billion (8%).
2026 trends: super-apps, instant payment, merchant BNPL
Three major trends will structure 2026: (1) **Interbank Instant Payment** — collaborative CMI + BAM project to enable 24/7 instant transfers between all Moroccan banks (validation expected Q3 2026). (2) **Generalized merchant BNPL** — Buy Now Pay Later offered directly at POS by major retailers, Wafasalaf + Salafin partnership with major chains. (3) **Banking super-apps** — convergence toward single apps integrating current account + payment + credit + savings + investment + insurance.
Article based on official public data + wafir.ma expert sources. All cited statistics are verifiable with the mentioned organizations.
Tags