Wafir Summer 2026 Barometer: what Moroccans really ask for in credit and insurance

This barometer relies on a single source: applications filed on wafir.ma between 20 May and 24 August 2026, extracted on 24 August, aggregated and anonymised. Of 1,399 applications created during the period, 380 remained drafts (27%) and were excluded; the analysis covers the 1,019 applications actually submitted (870 awaiting processing, 148 already forwarded to a partner, 1 rejected). Three limits must be stated upfront. (1) This is an internet-audience sample, that of an online comparison site: it mechanically over-represents connected urban users and is in no way a nationally representative household survey. (2) The data is self-reported: amounts, income and employment status are entered by the applicant, without document verification at this stage; some fields are optional, hence varying bases (404 applications for income, 373 for employment status, 252 for the nature of home financing). (3) Counts per product are sometimes small: we only publish amounts for products with at least 8 completed applications, and we favour the median over the mean, which is more sensitive to extreme values. No figure in this barometer is extrapolated to the national market; where an external benchmark is quoted, its source is named.

Of the 1,019 submitted applications, the credit pole totals 483 (47.4%) and the insurance pole 469 (46.0%): within fourteen applications of each other, the two universes carry the same weight in demand addressed to the platform. The savings and investment pole counts 60 applications (5.9%) and purely property-related requests, excluding financing, 7 (0.7%). This near-parity between credit and insurance is the first lesson of the edition: a comparison site originally designed as a financing search tool is used just as much to compare insurance contracts, with a very different product logic. Insurance is driven by mandatory or seasonal needs (car, travel); credit by short-term cash needs (consumer) ahead of long projects (property). Savings, still modest in volume, show that part of the audience comes to find where to invest rather than what to borrow.

The twenty most requested products account for 984 of 1,019 applications. Ranking (applications, share of total): (1) consumer credit — 211, 20.7%; (2) car insurance — 201, 19.7%; (3) travel insurance — 110, 10.8%; (4) health insurance — 84, 8.2%; (5) mortgage — 78, 7.7%; (6) debt consolidation — 61, 6.0%; (7) savings and investments — 50, 4.9%; (8) Mourabaha — 43, 4.2%; (9) car loan — 32, 3.1%; (10) home insurance — 25, 2.5%. Next come split payment (17), motorcycle insurance (12), unpaid-rent insurance (10), microcredit (10), professional liability (8), leasing/long-term rental (8), borrower insurance (7), student loans (6), business loans (6) and Fogarim loans (5). Two products — consumer credit and car insurance — alone concentrate 40.4% of requests (412 applications), and the top five 67.1% (684). Within the credit pole, consumer credit weighs 43.7% of applications (211 of 483), far ahead of mortgages (78, 16.1%), debt consolidation (61, 12.6%), Mourabaha (43, 8.9%) and car loans (32, 6.6%). Within the insurance pole, car insurance represents 42.9% (201 of 469), travel 23.5% (110) and health 17.9% (84); home insurance remains marginal (25, 5.3%). Travel insurance, the third product across all categories, is a clear marker of the summer period covered by this edition.

The amounts below are those declared by applicants for financing and savings products with at least 8 completed applications (median, then mean, in MAD). Consumer credit (211 applications): median 32,000, mean 58,981. Mortgage (72): median 575,000, mean 952,563, average desired term 192 months, i.e. 16 years. Debt consolidation (61): median 294,600, mean 524,744. Mourabaha (41): median 380,000, mean 647,059. Car loan (25): median 150,000, mean 212,390. Leasing/long-term rental (8): median 360,000, mean 510,000. Microcredit (10): median 10,000, mean 26,300. Split payment (17): median 7,000, mean 9,676. Savings and investments (49): median 25,000, mean 630,917. Why this systematic gap between median and mean? The median is the amount that splits requests into two equal halves; the mean is pulled upwards by a minority of very large applications. For consumer credit, the mean exceeds the median by 84%; for mortgages, by 66%; for debt consolidation, by 78%. The savings case is extreme: a median of MAD 25,000 against a mean of MAD 630,917 means that half of savers want to invest MAD 25,000 or less, while a few applications involving large capital inflate the mean. For a reader who wants to benchmark themselves, the median is therefore the right reference: the typical consumer-credit request on wafir.ma is around MAD 32,000, and the typical mortgage request MAD 575,000 over 16 years. Amounts entered on insurance forms are not comparable with each other (insured value, budget or premium depending on the product) and are not reported here.

Employment status (373 completed applications): permanent contract (CDI) 166 (44.5%), civil servant 79 (21.2%), self-employed or freelance 63 (16.9%), fixed-term contract (CDD) 39 (10.5%), retired 25 (6.7%), employee with unspecified contract 1 (0.3%). Two applicants in three (245, i.e. 65.7%) therefore have a stable income of the permanent-contract or public-sector type, the profile favoured by lenders; the self-employed, who face the greatest difficulty accessing conventional bank financing, still represent nearly one application in six. Declared monthly income (404 applications): below MAD 5,000 — 126 (31.2%); MAD 5,000 to 9,999 — 147 (36.4%); MAD 10,000 to 19,999 — 63 (15.6%); MAD 20,000 to 39,999 — 38 (9.4%); MAD 40,000 and above — 30 (7.4%). In other words, 67.6% of applicants who disclosed their income declare less than MAD 10,000 per month (273 of 404) and only 16.8% exceed MAD 20,000 (68). This modest-to-intermediate income profile is consistent with the dominance of small-amount consumer credit (median MAD 32,000) and puts the debt-to-income ratio, the banks' first screening criterion, at the heart of most applications' feasibility. Reminder: these incomes are self-declared and unverified; the 404-application base represents 39.6% of submitted applications.

The most striking result of this first edition concerns participatory finance. Of the 252 home-financing applications where the applicant specified the type of financing sought, 154 chose a conventional loan (61.1%) and 98 a Mourabaha (38.9%) — nearly four requests in ten. Added to this are the 43 applications filed directly through the Mourabaha form (4.2% of all requests, 8.9% of the credit pole). The median amount requested in Mourabaha, MAD 380,000 (41 applications), is MAD 195,000 below the median for conventional mortgages, MAD 575,000 (72 applications), suggesting more modest purchase projects or a higher personal contribution among candidates for participatory financing — our data does not allow us to decide between these two hypotheses. What this figure says, and what it does not: it measures an intention to apply on an online platform, not the market share of participatory banks in loans actually disbursed, which belongs to Bank Al-Maghrib statistics. It does indicate, however, that when explicitly given the choice, a significant share of would-be homeowners prefer the Mourabaha formula, and that the conventional/participatory comparison should feature in every home-financing journey, including at conventional banks with a participatory window.

City of residence is a free-text field, which we normalised (case, spaces, Arabic entries: « مراكش » merged with Marrakech). Across the nine most cited cities, totalling 352 applications, the ranking is as follows: Casablanca 156 (44.3%), Marrakech 48 (13.6%), Rabat 44 (12.5%), Tangier 22 (6.3%), Fez 21 (6.0%), Agadir 21 (6.0%), Meknes 16 (4.5%), Oujda 14 (4.0%), Salé 10 (2.8%). Two lessons. First, Casablanca alone weighs almost as much as the other eight cities combined (156 against 196 for the next eight, a gap of only 40 applications), in line with its status as economic capital. Second, once duplicate entries are merged, Marrakech overtakes Rabat: without normalisation, the ochre city appeared with only 22 applications, level with Tangier, its other 26 being scattered between a variant with a trailing space (14) and the Arabic spelling (12). Adding Rabat and Salé together (54 applications, 15.3%), the capital's conurbation nonetheless remains the second pole of demand. The Casablanca–Rabat–Salé axis concentrates 210 applications, i.e. 59.7% of this geolocated sample. A word of caution: these shares are computed on applications that entered a city in this top 9, not on all 1,019 applications.

Applications submitted per month: May 32 (over 12 days, from the 20th to the 31st), June 212, July 421, August 354 (over 24 days, from the 1st to the 24th). Volume almost doubled between June and July (+98.6%) and August, on a daily basis, sits above July: 14.8 applications per day against 13.6 in July, 7.1 in June and 2.7 in late May. July and August together represent 775 applications, i.e. 76.1% of the period. This growth stems from two factors that must be distinguished: the audience ramp-up of a recent platform on the one hand, summer seasonality on the other — travel insurance and summer trips, back-to-school expenses to finance, the traditional return period of Moroccans living abroad. Our data does not allow us to isolate the share of each effect; the next edition, with a longer track record, will provide a month-by-month and product-by-product comparison base.

For a borrower: (1) The typical consumer-credit request is MAD 32,000; at this level, the gap between offers comes down to the rate, application fees and borrower insurance, hence the value of comparing before signing rather than accepting your bank's first proposal. (2) For property, the MAD 575,000 median over 16 years places most requests in intermediate housing; the conventional/Mourabaha choice deserves to be raised explicitly at simulation stage, as 39% of applicants already do, because the total cost of the two formulas cannot be compared on the headline rate alone. (3) Debt consolidation, the third financing product (61 applications, median MAD 294,600), follows a deleveraging logic: it only makes sense if the consolidated instalment and total cost are genuinely lower than those of the loans being replaced, term extension included. (4) With 68% of declared incomes below MAD 10,000 per month, the debt-to-income ratio will be the first point examined: preparing proof of income and clearing small outstanding loans before filing increases the chances of approval. For a policyholder: (5) Car insurance is the most requested insurance product (201 applications); it is also the one where the premium gap between insurers, for equal cover, most justifies a comparison at each annual renewal. (6) Travel insurance, 110 applications over the summer, is often bought in a hurry: planning ahead lets you check the cover required by the destination country and the exclusions. Rate context: Bank Al-Maghrib is holding its policy rate at 2.25%; as an external benchmark, the average APR of the mortgage market stood at 4.64% in the first half of 2026 according to the Afdal barometer (36,500 offers), already cited on wafir.ma. These market benchmarks do not come from our applications.

How many Moroccans apply for credit on wafir.ma? — Between 20 May and 24 August 2026, 1,019 applications were submitted, including 483 for credit (47%) and 469 for insurance (46%). What is the average consumer-credit amount requested in Morocco? — On wafir.ma, the median requested amount is MAD 32,000, the mean of MAD 58,981 being pulled upwards by a few large applications; these are requested, not granted, amounts. How much for a mortgage in Morocco in 2026? — The median amount requested on the platform is MAD 575,000, over an average desired term of 16 years (192 months); the mean is MAD 952,563. Mourabaha or conventional loan: what do Moroccans choose? — Among the 252 applicants who specified the type of home financing sought, 39% (98) opt for a Mourabaha and 61% (154) for a conventional loan. Which insurance is most requested in Morocco? — Car insurance (201 applications, 43% of the insurance pole), ahead of travel insurance (110) and health insurance (84). Are these figures representative of the Moroccan market? — No: they describe the internet audience of a comparison site, based on self-reported data, and do not replace Bank Al-Maghrib or ACAPS statistics; they are published as an indicator of online demand trends, with their limits.