Wafir Summer 2026 Barometer

This barometer does not claim to describe the Moroccan market. It describes something more modest and, we think, more useful: what people type, fill in and send when they look for credit or insurance online. There is a single source, the applications filed on wafir.ma during summer 2026, aggregated and anonymised. Our users are not a representative sample of the population: they are online, mostly urban, and already comparing offers. So we publish rounded orders of magnitude rather than decimals. A figure to the decimal point would lend this data a precision it does not have.

The first surprise is the balance. A comparison site is often pictured as a credit site, with insurance as a side product. The applications say otherwise: credit and insurance carry roughly equal weight, a little under half each. Savings and investments stay marginal, around one application in twenty. In detail, two products dominate: consumer credit and car insurance, which together account for about four requests in ten. Travel insurance, highly seasonal, comes next, then home financing.

The typical consumer-credit request is around MAD 30,000. That is an everyday project: equipment, home works, a second-hand car, an unexpected expense. Debt consolidation sits much higher, around MAD 300,000, a reminder that people rarely get there with a single loan. Home financing is another scale altogether: close to MAD 600,000 requested over some fifteen years. At that level, a few tenths of a point on the rate translate into tens of thousands of dirhams over the life of the loan, which is reason enough to compare several banks before signing. To put these requests in context, the public benchmark is Bank Al-Maghrib's quarterly lending rate survey.

This is the result that surprised us most. Among home-financing requests where the applicant specified what they wanted, nearly four in ten are for a Mourabaha rather than a conventional loan. Set against the actual weight of participatory finance in Moroccan bank lending, that share is striking. Two readings, not mutually exclusive. First, real and under-served demand: many households want a compliant solution and look online first, since participatory branches are not everywhere. Second, a platform effect: people who compare online are also the ones exploring alternatives to the conventional route. Either way, the message to institutions is the same: the demand exists, and it shows up online first.

The typical profile is more modest than is sometimes assumed. About two thirds of applicants declare less than MAD 10,000 a month. A little under half are on permanent contracts, a fifth are civil servants, and the rest split between the self-employed, fixed-term contracts and retirees. Geographically, Casablanca leads comfortably, ahead of Marrakech and Rabat. One last finding, less flattering for us: one application in four is started but never completed. Long forms put people off, and that is work we are taking seriously. For anyone comparing today, the practical lesson fits in a sentence: always ask for the APR, insurance and fees included, and put several institutions in competition, participatory ones included, before committing.