Wafasalaf

Wafasalaf is Morocco's leading consumer-credit company. Created in 1986 in Casablanca by Wafabank and France's Sofinco, strengthened by its 2004 merger with Crédor, and organised as a joint-stock company with a management board and supervisory board licensed by Bank Al-Maghrib under law 103-12, it is majority-owned by Attijariwafa bank — 50.9% of the capital according to our Wafasalaf guide — alongside Crédit Agricole Personal Finance & Mobility, the Crédit Agricole group's European consumer-credit specialist. Its supervisory board is chaired by Driss Fedoul and its CGEM CSR label was renewed in 2024.

Market weight: Wafasalaf's corporate website reports 1.5 million households served, 1,500 points of sale and relays (own branches, the Attijariwafa bank network, partner dealers and retailers), one third of vehicles financed on credit in Morocco and two thirds of equipment sold on credit. According to the financial releases reported by L'Économiste, gross outstanding loans reached 21,448 million dirhams at end-December 2025 (+15.2%), for IFRS net income of 365 million (+6.4%) and parent-company net income of 300 million; in the first half of 2025, net banking income stood at 728 million (+10.9%).

Car loans: Wafasalaf finances new cars up to 100% of the price, used cars and lease-with-purchase-option deals directly at partner dealerships, with a Salaf Ecolo offer dedicated to electric and hybrid vehicles. The company publishes no general grid; as a benchmark, our 2026 new-car loan comparison places market rates between 4.5 and 7% for new cars (up to 84 months, 10-15% down payment) and between 6 and 9% for used cars. For Moroccans living abroad, the dedicated car offer goes up to MAD 600,000 over 60 months with a 20% down payment, at observed APRs of 6.50 to 8.90%.

Personal, home-improvement and emergency loans: according to our 2026 comparison of 10 lenders, the Salaf Personnel is offered at 6 to 9% for a cap of MAD 300,000 over 84 months, with the fastest answer in the panel (1 to 3 days via the mobile app); standard profiles without salary domiciliation may however face higher APRs — our consumer-credit guide records 9.50 to 12.50%, and the example shown on the official website quotes, for MAD 100,000 over 60 months, a monthly instalment of MAD 2,114 including tax at a 12.95% effective rate. Home-improvement credit goes up to MAD 600,000 over 84 months and the emergency loan up to MAD 150,000; specific formulas exist for civil servants (Salaf Al Moaddaf, payroll deduction), private-sector employees, professionals, traders and CMR and RCAR retirees.

Debt consolidation: Wafasalaf is Morocco's leading player in loan consolidation. According to our dedicated guide, 2026 rates range from 6.5 to 8.5% APR depending on the formula (consumer up to MAD 400,000 over 84 months, mixed up to MAD 600,000, mortgage-backed up to MAD 800,000 over 25 years), with file fees of 1% capped at MAD 8,000, death-disability insurance of 0.30 to 0.45% per year and a 0.3-to-0.5-point bonus for salaries domiciled at Attijariwafa bank. The rate applied always remains below the maximum conventional interest rate published by Bank Al-Maghrib.

Applying with Wafasalaf, step by step: 1) simulate online or with our calculator; 2) prepare your national ID, last three payslips or pension statement, three bank statements, employer certificate, proof of address and the seller's quote for an earmarked loan; 3) file the application on Wafasalaf's website, in the app, in branch or with the partner — existing customers get an instant scoring-based decision; 4) sign the contract and insurance, then funds are released to the seller or to your account. Consumer-protection law 31-08 gives you seven days to withdraw, and early repayment is regulated with capped penalties.

Complaints and recourse: first send a written complaint to Wafasalaf's customer service (customer area, app, branch or head office, 72 corner of rue Ram Allah and boulevard Abdelmoumen, Casablanca); like any credit institution, the company must reply within 40 working days. Failing a solution, refer the matter free of charge to the Moroccan Banking Mediation Centre, which covers financing companies, then to Bank Al-Maghrib as a last resort. If you struggle to repay, our foreclosure and mediation guide explains how to act before litigation.

Wafir.ma is an independent comparison site: neither a credit institution licensed by Bank Al-Maghrib nor an insurance intermediary licensed by ACAPS. Rates quoted are observed ranges; only Wafasalaf's contractual offer is binding.