Crédit conso BMCI (ex-Cetelem Maroc)

Cetelem in Morocco: a brand that became BMCI Crédit Conso. Cetelem is the consumer-credit brand of BNP Paribas Personal Finance. In Morocco, the company Cetelem Maroc no longer exists as a standalone institution: according to BMCI's 2025 registration document filed with the AMMC, the business was absorbed by Banque Marocaine pour le Commerce et l'Industrie (BMCI), BNP Paribas's Moroccan subsidiary founded in 1943. "Cetelem" consumer credit is therefore applied for today through BMCI's Crédit Conso business line — in branches, at partner retailers or on creditconso.bmci.ma. The former cetelem.ma domain no longer points to any website.

Verified timeline (1999-2014): in 1999, BMCI's consumer-credit subsidiary UFAC was renamed BMCI Salaf. Under an agreement signed in Paris on 14 May 2001, Cetelem — already present in Morocco through Attijari Cetelem — took 51% of BMCI Salaf, according to the history page of BMCI Crédit Conso. In November 2005, Cetelem Maroc absorbed BMCI Salaf. In May-June 2011, Cetelem Maroc (80% BNP Paribas Personal Finance, 20% BMCI) absorbed BMCI Crédit Conso (51% BMCI, 49% Cetelem Maroc); BMCI then bought all of BNP Paribas Personal Finance's shares to hold 99.87% of the capital, and Cetelem Maroc was renamed BMCI Crédit Conso. Finally, the extraordinary general meeting of 30 June 2014 approved the merger-absorption of BMCI Crédit Conso into BMCI, with 443 new shares issued to compensate minority shareholders. Since then, consumer credit has been an integrated activity of the bank, licensed by Bank Al-Maghrib under law 103-12 — there is no longer a separate finance company or a separate licence.

Ownership and 2026 news: BNP Paribas held 66.74% of BMCI at the end of March 2026. In a press release dated 29 April 2026, the bank announced the agreement for BNP Paribas to sell its entire stake (67%) to Holmarcom Finance Company, a BMCI shareholder for more than 30 years; completion is expected in the fourth quarter of 2026, subject to regulatory approvals. Existing loan contracts are not altered by the change of shareholder — see our guide to Holmarcom's takeover of BMCI and the BMCI profile.

Size of the business: according to the statutory accounts in the 2025 annual financial report, BMCI's outstanding consumer loans stood at MAD 4,697.7 million at 31 December 2025, against MAD 4,928.1 million a year earlier (−4.7%). The management report describes 2025 as a year marked by the continuous decline of the yield curve passed on in pricing, continued financing of used vehicles and online sales, "CSR" offers with a positive environmental impact alongside retail partners, and a restructuring of amicable and judicial debt collection.

Credit range: the BMCI Crédit Conso website groups four families — Crédit Perso (personal loan), Crédit Auto/Moto (new and used, with associated insurance offers), Crédit Aménagement (home improvement) and Crédit Immo — plus the card-based cash reserve and debt consolidation. The online simulator accepts amounts from MAD 500 to 100,000, monthly instalments from MAD 500 to 5,000 and terms from 6 to 84 months, with an immediate approval in principle; final approval depends on supporting documents and a full review of the file. Debt consolidation turns several loans held with other institutions into a single personal loan at one rate, with a lower monthly instalment and a longer term — check whether such an operation pays off with our debt consolidation simulator.

Pricing displayed in 2026: on bmci.ma, the "Crédit Conso de la BMCI – Ja Fwe9to" offer, valid from 6 July to 31 August 2026, displays a fixed APR of 4.99% excluding tax for MAD 180,000 over 18 months: 18 instalments of MAD 10,756 including tax and death-disability insurance, total cost of credit MAD 13,648 of which MAD 5,688 of insurance, MAD 0 file fees and MAD 40 confirmation fee, 7-day cooling-off period. At partner retailers, the interest-free credit runs from 6 to 24 months up to MAD 250,000 (offer valid until 31 December 2026): for MAD 12,000 over 24 months, MAD 500 per month without insurance or MAD 513.75 with it, cost of credit MAD 740 (MAD 700 file fees and MAD 40 confirmation fee), i.e. an APR of 4.74% including tax; approval in principle within 15 minutes at the in-store BMCI desk. These promotional terms say nothing about the personalised rate applied outside campaigns, which in any case remains capped by the maximum conventional interest rate (TMIC) published quarterly by Bank Al-Maghrib. To put these offers in context, see our 2026 comparison of consumer credit at 10 institutions and our consumer credit simulator.

Card-based cash reserve: the cash reserve is revolving credit attached to a MasterCard (VIVA or Rafiq, annual fee MAD 180 including tax — from the second year for VIVA) usable at affiliated merchants and ATMs; monthly repayment starts only on first use, for example MAD 250 per month for a MAD 5,000 reserve. A co-branded Label'Vie card is also offered. Wafir.ma reminder: revolving credit is the most expensive form of consumer credit; check the APR and avoid parking an expense there that belongs in an amortising loan.

Documents required: national ID card, recent phone or electricity bill, cheque specimen and last three bank statements; employees: last two payslips and a recent employment certificate; civil servants: recent commitment statement or salary certificate; retirees: last two pension payment notices; self-employed professionals: professional card and latest tax notice; traders: commercial register extract (model J) less than three months old. Contact: customer relations centre on 2828 (Monday-Friday 8:30 am-5:30 pm, Saturday 9 am-1 pm), head office 26 place des Nations Unies, Casablanca.

Complaints and recourse: first address your complaint to BMCI (Crédit Conso website form, branch or 2828); credit institutions must reply within 40 working days. Without a satisfactory answer, refer the matter free of charge to the Moroccan Banking Mediation Centre (CMMB), then to Bank Al-Maghrib as a last resort. A dispute over the death-disability insurance attached to the loan falls under ACAPS.

Wafir.ma compares BMCI's consumer credit terms (formerly Cetelem Maroc) with those of the specialised finance companies — Wafasalaf, Eqdom, Salafin, Sofac, Vivalis Salaf — and of the other banks. The rates quoted are those publicly displayed on the date indicated: only the contractual offer issued by the bank is binding.