Marrakech-Safi region
Marrakech-Safi is a dual region: Marrakech the international tourist destination (Morocco's #1, 3 million annual visitors) and Safi the industrial (OCP, fishing). Economy heavily dependent on upscale tourism.
Key figures
Capital
Marrakech
Population
4.5M
Regional GDP
115 Md MAD
National GDP share
8.5%
Economic sectors
Credit market
Sustained demand for mortgage (European second homes, riads), professional credit for hospitality. Attijariwafa Bank and CIH Bank very present in tourism financing.
Insurance market
Strategic market for tourism insurance (travelers, tour operators) and upscale home insurance. European expats owning riads subscribe to extended multi-risk contracts.
Local specifics
Essaouira is a favorite destination for retired Europeans. Banks develop specific services for foreign owners (convertible accounts, rental management). Safi benefits from OCP oil and mining hub.
Main cities
Dominant institutions
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