Sanlam (ex-Saham)

Sanlam Maroc, which became SanlamAllianz Maroc in the summer of 2026, is one of the kingdom's oldest insurers. Founded in 1949 as Compagnie Nord-Africaine et Intercontinentale d'Assurances (CNIA), it came under the control of Moulay Hafid Elalamy's Saham group in 2005, merged with Es Saada in 2009 (CNIA Saada), became Saham Assurance in 2014 and was bought in 2018 by South Africa's Sanlam, the continent's leading insurance group. The Sanlam Maroc name was adopted on 16 June 2022; the company is listed on the Casablanca Stock Exchange, led by Yahia Chraïbi and supervised by ACAPS.

Merger with Allianz Maroc (July 2026): within the pan-African SanlamAllianz joint venture, present in 25 countries, the merger-absorption of Allianz Maroc by Sanlam Maroc has been effective since 2 July 2026 and the extraordinary general meeting adopted the SanlamAllianz Maroc name, according to Le Matin. Per Médias24, the combined entity weighs about 13.4% of the market and ranks third nationally, with aggregated 2025 revenue of around 8.35 billion dirhams (7.35 billion non-life, 1 billion life). To understand what it means for your policies, read our Sanlam-Allianz merger guide.

2025 figures (pre-merger): Sanlam Maroc generated revenue of 6.19 billion dirhams in 2025 (-1.4%), a 9.6% market share according to the Le Matin ranking, with net income of 451 million dirhams (+7.9%). The company reports 4.5 million policyholders and more than 820 employees; in the first quarter of 2026 its revenue rose 9.5% to 2.27 billion, driven by life business.

Car insurance: Sanlam offers a five-formula car range, from compulsory third-party liability to comprehensive cover. For an average profile, our 2026 comparison of the 5 majors records indicative premiums of MAD 2,300 per year for third-party, MAD 4,400 for extended third-party and MAD 8,500 for comprehensive, 0 km assistance included — slightly above Wafa and AtlantaSanad, to be weighed against the guarantees. Quotes are available online on the official website, with signature often completed in an agency.

Home, health, life, assistance and niches: multi-risk home insurance, family health top-up, savings and retirement contracts, and an assistance arm (formerly Saham Assistance) with a 24/7 operations centre for breakdown and repatriation. The company has also stood out with niche products such as dog and cat insurance, detailed in our dedicated guide.

Network and digital: before the merger, Sanlam relied on more than 500 general agents and Allianz Maroc on more than 240 agents and direct offices, according to Médias24; 31 Allianz agencies and 25 agent contracts had however been transferred to Wafa Assurance in September 2025. The company offers an online customer area and a mobile app to view policies and report claims; customer systems are due to migrate after closing.

Subscribing, step by step: 1) compare three quotes; 2) gather your national ID, registration document and claims history for car cover, proof of address for home cover, medical questionnaire for health; 3) confirm formula, ceilings and deductibles; 4) pay the premium and keep the certificate. If your Sanlam or Allianz policy renews between July 2026 and June 2027, that is the first window in which the new entity may propose different pricing: always compare at that point.

Complaints and recourse: first send a written complaint to customer service (agency, customer area or letter to head office, 216 boulevard Zerktouni, Casablanca). If the answer is unsatisfactory, refer the matter free of charge to ACAPS through its online complaints platform, which assigns a case number and notifies progress by e-mail. ACAPS also made the merger conditional on keeping the pricing and guarantee terms of existing contracts until they come up for renewal.

Wafir.ma is neither an ACAPS-licensed insurance intermediary nor a credit institution; premiums shown are observed orders of magnitude, and only SanlamAllianz Maroc's quote and special conditions are binding.