Lana Cash

Lana Cash is a Moroccan payment institution, not a bank: licensed by Bank Al-Maghrib in 2019 under law 103-12, it may open payment accounts and execute transfers and payments, but does not collect interest-bearing deposits and grants no credit. Launched in 2014 as the CIH group's money-transfer service, Lana Cash SA (head office at 3 rue Abou Dhabi, Oasis district, Casablanca, Casablanca trade register 434227) is a 99.99%-owned, fully consolidated subsidiary of CIH Bank; its share capital was raised from 60 to 100 million dirhams in the second half of 2025 according to CIH Bank's 2025 annual financial report. The company is run by Brahim Zekhnini, board member and chief executive who previously served as deputy CEO of CIH Bank, and its board is chaired by Lotfi Sekkat, the bank's chairman and CEO. Customer relations centre: 05 20 479 461.

Network and everyday services: Lana Cash passed the 1,000 point-of-sale mark in September 2024, across branches and retail agents (Challenge). The network handles domestic money transfers in cash or to a wallet, international transfers through the Western Union, MoneyGram and Ria partner networks according to branch communications, cash deposits onto CIH Bank accounts (formalised by the VIREX agreement signed with the parent company in September 2025), bill payments and telecom top-ups, plus parcel relay services with Colis Privé since 2022 and Ozon Express since April 2026. In summer 2026, the lanacash.ma website announces "a new digital chapter": the platform is undergoing a complete overhaul.

Payment account and We Pay wallet: the We Pay app (iOS and Android), carried by CIH Bank and backed by the Lana Cash network, lets you open a payment account fully online, top up the wallet with cash, by card or from a bank account, pay bills and withdraw at ATMs. Unlike a bank account, a payment account is capped by regulation: 200 dirhams (level 1), 5,000 dirhams (level 2) or 20,000 dirhams (level 3) depending on the identity-verification level, as recalled in Bank Al-Maghrib's 2024 banking supervision report.

Instant transfers, a sector first: in late October 2025, Lana Cash became the first payment institution in Morocco to launch instant transfers, made possible by the opening of interbank infrastructure (GSIMT) to payment institutions. The service runs 24/7, to and from any Moroccan bank account, through the We Pay app or in branches, at a launch price of 11 dirhams including tax (Le Matin).

A new business line: merchant acquiring: leveraging the opening of the payments market in early May 2025 and the CMI's transformation into a national processor, Lana Cash became a full-fledged acquirer, announced on 7 July 2025 by CIH Bank: electronic payment terminals (POS) for shops, online payment for merchant websites and mobile QR-code payment. In December 2025, the Competition Council published Lana Cash SA's planned acquisition of part of the CMI's merchant membership contracts (POS and online payment), one of six takeovers notified alongside Naps, Attijari Payment, CDM Pay, M2T and Al Filahi Cash, with the transfer of private merchants' contracts scheduled for the end of January 2026.

2025-2026 partnerships: a mobile-payment plug-in with the startup Kenz'up and its 3.4 million users (GITEX Africa 2025); the "Assurance Al'Rah7a" micro-insurance range distributed with Sanlam Maroc since September 2025 — three products: Amane Al Ousra (death benefit), Amane L'Walidine (quarterly annuity for parents) and Istichfaa Cash (daily hospital cash benefit), according to Aujourd'hui le Maroc; at GITEX Africa 2026, a strategic partnership with Mastercard alongside the fintech Babaa (ORA Technologies) and an agreement with PTS. Lana Cash also operates the white-label wallets of CIH OPEN, CIH Bank's Bank-as-a-Service platform.

Key figures: according to Challenge, the 2024 financial year closed with a net loss of 4.7 million dirhams — almost halved year on year — on commissions exceeding 10 million dirhams for the first time, and around 27 million dirhams of cumulative losses since launch; management was targeting operational break-even from 2026. CIH Bank's 2025 annual financial report shows a 2025 net result of -5.3 million dirhams for net equity of 67.6 million. The sector itself is accelerating: at end-2024, Bank Al-Maghrib counted 18 payment institutions, 13.8 million payment accounts (+33%), 32,221 physical points of sale and 65.8 billion dirhams of international transfers flowing through these players.

Your recourse options: first address any complaint to the customer relations centre (05 20 479 461; [email protected] for merchants). If the answer is unsatisfactory, refer the matter to Bank Al-Maghrib, which supervises payment institutions, through its complaint form.

Wafir.ma puts cash networks' and online services' fees in perspective in our 2026 comparison of money-transfer services. Prices quoted here are those published at launch: only the prices displayed in branches or in the app are binding.